Online Betting

Think, feel and act

THE ODDS ARE YOU WILL WANT TO PLACE THAT BET

In Australia we often don’t stop to think about the risks and rewards of betting

how young people get hooked on betting

THINK

Illusion of Control
Betting features can make it feel like skill is involved, when it's mostly luck.

FEEL

The Dopamine Effect
Every bet and near-win triggers dopamine release - the same reward chemical as other pleasurable activities.

ACT

Random Wins
Like pokies, random wins create the strongest habits.

Feelings that keep you betting

When you win a bet, your brain releases dopamine. This is the same chemical that makes you feel good when you eat your favourite food or hang out with friends. This rush is what makes betting feel exciting.

But here’s what happens: over time, your brain needs bigger bets or more wins to feel that same rush.

Your brain is literally being rewired after each bet.

Thoughts that keep you betting

Alcohol and (other) drugs make It Worse

Alcohol or other drugs can reduce the brain’s ability to assess risk properly. It can also make people more likely to act on urges to bet, even when they know it’s not a good idea.

When substances are involved, the part of your brain responsible for good decision-making essentially goes offline.

Find out more

Sports Betting in Australia

Sports betting has evolved rapidly with mobile technology, bringing new features and experiences to young Australians

Why it matters

Understanding the real costs of sports betting. It’s more than just money, betting can impact young people’s health, relationships and future

Practical tools

A Quick Self-Check

Take a quiz to find out how concerned you should be about your gambling

Spending Calculator

Get some tips on how you can help your child to make decisions about gambling and gaming